A new campaign.
A website that keeps growing.

A collaboration that started in 2023.

I developed the original Eat Like a Londoner website in 2023, with the design supplied by Among Equals. Since then, I’ve continued helping the team improve it, including adding more filtering and search to make its growing content easier to explore.

In 2026, the campaign became Food’s Not Rubbish. Delivered by ReLondon on behalf of 17 London boroughs, it puts food waste at the centre: helping people use what they can and recycle the rest.

A new identity, without starting over.

The rebrand brought a redesigned homepage, new modules and a Recycle section. We also prepared additional sections that hadn’t been part of the original site.

Most of the existing content needed to stay. I worked on adapting the WordPress website to the updated design and structure, keeping the useful material while making room for the campaign’s new direction. The existing functionality and the team’s ability to manage content mattered too: the site needed to keep working for readers and editors through the change.

Content the client can make their own.

The website is built from editable WordPress modules. The team can fill them with content, reorder them and update pages without needing a developer for every change.

That flexibility matters for a campaign with a lot of material and an active social presence. The website needs to keep moving with the team’s work.

The technical point of contact.

For the 2026 rebrand, I worked with Barley Communications, who supplied the updated identity and assets on ReLondon’s behalf. I also worked directly with the client team at ReLondon, answering technical questions, suggesting solutions and implementing changes as the campaign developed.

With so much content, part of my role is helping the team use assets that are optimised for the web. The aim is to keep the site practical to manage as well as good to look at.

Present, responsive and ready to help.

This has been an ongoing collaboration rather than a single handover. Getting back to the team quickly, helping work through questions and turning around changes has been an important part of how we work together. Building on the existing WordPress foundation meant we could support the new identity without rebuilding the whole platform.